TikTok has become one of the favorite social media platforms among the younger generation. Besides short videos, TikTok Live is also a crucial feature. Influencers use TikTok Live not only to connect with their followers but also to showcase and sell products. Compared to short videos, TikTok Live allows for real-time interaction with followers, fostering greater trust in influencers and their products. KOL Radar has summarized the advantages of TikTok Live and will hereby provide a step-by-step guide on how to start a TikTok Live. We reveal the 3 essential elements for creating a high-quality TikTok Live session!
Why Go Live on TikTok?
According to KOL Radar’s “2024 Influencer Marketing and Social Media Trends Insight Report,” TikTok has the highest engagement rate out of any social media platform. TikTok’s high interactivity strengthens the relationship between influencers and their followers. The platform’s powerful algorithm recommends users’ favorite influencers, music, and content. When influencers demonstrate products live on TikTok, it can also increase product conversion rates.
Increase Interaction with Followers Through TikTok Live
Many TikTok creators engage in challenge-themed content like dance or lip-sync challenges, allowing influencers to interact with other users by participating in these challenges. Constantly updating popular creative themes also motivates users to create more engaging content, fostering a mutually inspiring creative environment.
TikTok Live further enhances this interaction. Influencers can interact with viewers in real time, answer questions, host events, and showcase their skills. Followers can also send gifts to influencers during these TikTok Live sessions. This real-time interaction allows influencers to engage deeply with their followers, thereby increasing follower loyalty.
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TikTok Live’s Powerful Algorithm Significantly Enhances Exposure
TikTok Live utilizes its powerful algorithm to provide users with personalized and customized content, making influencer live streams more likely to be promoted to interested users. The TikTok algorithm adjusts in real time based on user interaction with the live content. When a live stream starts attracting a large number of viewers, the algorithm recommends it to more users, further increasing its influence and exposure. This mechanism helps promote high-quality content while also increasing the visibility of the live streamer.
Showcase Sponsored Products on TikTok Live to Boost Sales
Influencers collaborating with brands can showcase sponsored products through TikTok Live. Using their influence, they help increase brand awareness and conversion rates. Influencers can showcase and demonstrate products with their unique creativity and style by highlighting the features and advantages of the products during the live stream. Followers can ask the influencers in real-time if they have questions about the products. This immediate interaction helps clarify any doubts, enhancing followers’ understanding of the products, and ultimately driving sales conversions.
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How to Start a TikTok Live Stream?
Ready to go live on TikTok? KOL Radar has compiled 4 key steps to help you join the TikTok Live community!
Who Can Go Live on TikTok?
According to TikTok regulations, certain conditions must be met to use the live streaming feature on TikTok. Firstly, users conducting live streams must be at least 18 years old, ensuring they can manage content responsibly and maintain a positive interactive environment during the live broadcast.
There are also age restrictions for receiving gifts during live streams. This regulation aims to protect underage users from inappropriate financial influences while allowing adult users to freely participate in gift interactions. Lastly, to ensure the quality of live content and the size of the audience, users must have at least 1,000 followers to use TikTok Live.
Once influencers meet the qualifications, they can start their TikTok Live sessions! But how do you begin a TikTok livestream? KOL Radar has compiled a simple four-step tutorial.
1. Click on the “+” button at the bottom to create new content.
2. Tap on “Live” at the bottom.
3. Add a title, apply filters, and effects, or adjust other live stream tools and settings.
4. Tap “Start Live” to begin your live stream.
How to Create a Successful TikTok Live? Master These 3 Essential Elements
Choose a Relevant Live Background
The live background plays a key role in shaping the viewing experience. A well-designed, relevant, and comfortable live background can enhance the professionalism and attractiveness of the live stream. The background should match the theme of the live stream. Consider using background colors, posters, decorations, or scenes to create a background that aligns with the theme and allows viewers to grasp the theme immediately.
If an influencer intends to sell clothes during the live stream, arranging the clothes in the background neatly can help viewers recognize that the live stream focuses on clothing. In addition, KOL Radar suggests keeping the background clean. An overly cluttered background may distract viewers’ attention and affect the viewing experience. Therefore, maintaining a clean and orderly background is also essential!
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Prepare a Live Storyline
Designing an engaging storyline is essential for keeping viewers interested. Instead of just showcasing products or engaging in chatting, create a narrative-driven experience.
Create a storyline with personal anecdotes, share interesting stories, or display emotional content. These can attract viewers to continue watching the live stream and enjoy the process even more. Incorporating personal experiences when introducing products makes the live stream more memorable and impactful, thereby invoking viewers’ interest in the products.
Compelling stories can resonate with viewers and create emotional connections, making them more likely to remember the live stream. This increases its exposure and influence on TikTok!
Prepare Purchase-Promoting CTA Signboards and Links
During TikTok Lives for promoting products, influencers can prepare purchase-promoting CTAs (Call to Action) signboards and links, along with contact information. The CTA links must be clear and understandable so that viewers know how to place an order right away. This increases purchase intent and convenience and ultimately boosts conversion rates.
Furthermore, the design should be simple and straightforward. Include product features, enlarge product images, display prices and promotional discount codes to grab viewers’ attention from the get-go.
Using CTAs in TikTok Lives gives viewers direct guidance, stimulates their desire to purchase, and prompts them to take immediate action. During the live stream, influencers can frequently mention CTAs, emphasize the features and advantages of the products, and encourage viewers to click on the links to make purchases or learn more details.
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Conclusion
Going live on TikTok offers a unique way for influencers to deepen interactions with their followers, thus increasing loyalty and trust. Moreover, TikTok’s powerful algorithm enables influencers’ live streams to be pushed to potential customers who are interested. Influencers can also leverage their charm when personally showcasing products during TikTok Lives to further increase the appeal of the product. Mastering the techniques of starting a TikTok Live can lead to higher product conversion rates, making influencer collaborations more beneficial and valuable for brands.
If you would like to know more about influencer marketing, feel free to consult KOL Radar for free at https://www.kolradar.com/en/solution.
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