As people’s patience for receiving information dwindles, brands increasingly need to capture the audience’s attention and convey brand value within a matter of seconds. IG Reels serves as one of the bridges to help brands quickly engage with their audience.
This article will introduce the four key advantages of Reels and provide an analysis of three major Reels content strategies. Whether you are new to short video marketing or looking to optimize your current strategy, this article will offer practical advice and insights to assist you in leveraging Reels to boost the exposure of your products or services. Join us in reading this article and make your brand stand out on Reels.
Four Key Advantages of Reels Marketing: Short Video for High-Impact Results
Advantage 1: High Traffic Potential and Shareability for Increased Brand Exposure and Engagement
According to HypeAuditor’s analysis, while the volume of short video posts is lower compared to mainstream formats like single images and carousel posts, they excel in estimated reach and likes. Short videos outperform other content formats, bringing creators more new traffic and social interaction.
In addition to the inherent appeal of short video content, Reels on Instagram also possess excellent sharing and virality capabilities. Users can easily share their favorite Reels in their stories or through direct messages to their friends. Therefore, if brands use Reels for marketing or for collaboration with influencers to create Reels content, it can effectively expand the brand’s exposure.
Advantage 2: Connecting with the Younger Generation through Reels
Reels is greatly loved by both Generation Y and Generation Z. Besides their enthusiasm for watching videos, many young individuals also love using Reels to document their lives while referencing other social accounts or influencer Reels on Instagram. Therefore, if brands can cleverly integrate short videos with their products and attract the attention of the younger generation through creative content or filming techniques, they can achieve excellent exposure.
Is Reels suitable as a platform for publishing commercial collaboration content? According to SMARTLO.IO’s survey, the short video format is the favorite brand social advertising format for Generation Z, accounting for 40%, surpassing other ad formats. This indicates that the short video format has enormous potential in helping brands tap into the market of young audiences. Therefore, if brands wish to capture the attention of younger demographics and increase exposure, they can consider using Reels as a marketing channel and combine it with social activities and audience engagement to achieve greater marketing effectiveness.
Advantage 3: Fast-Paced Attention Grabber That Assists Viewers in Quickly Grasping Key Points
With the advancement of technology, people are increasingly exposed to rapidly changing information and stimuli, such as short messages on social media, quick-cut video highlights, infographics, and more. This has led to shorter attention spans in modern society. Simultaneously, these brief and concise contents are more likely to capture the audience’s attention, pique their interest, and help them grasp key information in a short amount of time.
When brands are brainstorming marketing collaborations with influencers, choosing attractive themes and presenting them through Reels can enhance exposure and effectively convey product information or brand stories within limited time constraints.
Advantage 4: Vertical Videos Provide an Enhanced Viewing Experience
People are accustomed to shooting and viewing content vertically on their smartphones. Vertical videos align better with the habits of the masses, as they don’t require users to rotate their phones or adjust the screen orientation, providing a more user-friendly experience.
The full-screen vertical presentation can deepen the immersive experience. Unlike horizontal videos, which might distract viewers with other content on the smartphone screen, vertical videos occupy the entire phone screen, directing the audience’s complete attention to the video content. This enhances the connection between the brand or product and the audience.
Three Major Content Strategies for Reels
Content Strategy 1: Product Unboxing for a Quick Overview
Short videos are highly suitable for “product unboxing” or “new product previews.” When brands collaborate with influencers in short videos, they can leverage the fast-paced editing style of short videos to condense product usage instructions and steps. Within a single video, they can help viewers understand the changes brought about by using the product.
When considering how to use fast-paced content to help fans quickly understand the product’s features, it is recommended that brands and influencers also consider how to clearly convey the video’s main points or pique the audience’s curiosity in the first 5-10 seconds of the video. This will make viewers want to watch the content carefully crafted by the influencers.
For example, ILLY collaborated with an air fryer brand to introduce the advantages of air fryers and demonstrate how to easily prepare delicious dishes using the air fryer on Instagram Reels. The first shot in their short video was ILLY carrying three large boxes and shouting “Help me,” sparking the audience’s curiosity. Then, ILLY quickly showed the exterior of the product unboxing in just 3 seconds and explained within the first 10 seconds of the video that they would be using the air fryer to make teriyaki chicken legs and Italian vegetables, attracting viewers interested in that topic to continue watching. Finally, ILLY used attention-grabbing clips in the short video to introduce the product, helping viewers quickly understand its features.
Content Strategy 2: User-Generated Content (UGC) Marketing to Drive Social Interaction
Short videos have a low creative threshold, making them ideal for executing User-Generated Content (UGC) campaigns. Brands or influencers can invite fans to create short videos and share them on social media. They can also design challenge activities to create community engagement and generate buzz. In addition to inviting fans to create short videos using the same music or following a specific content theme, brands or influencers can also invite fans to record videos using custom Instagram story filters.
Exclusive filters can effectively enhance brand recognition and achieve excellent promotional results. For example, HOOK mineral water collaborated on Instagram filters to shoot short videos and invite fans to participate in creative activities, helping to boost product exposure.
Content Strategy 3: Creative Product Utilization to Ride on Trends and Generate High Traffic
While Reels content has become an essential tool for attracting audiences and creating buzz, simple short video content may no longer satisfy audience demands. Therefore, creative product integration has become key to increasing traffic and appeal. It helps the short video to stand out and gain exposure in a competitive market.
For example, Instagram influencer Xiao Wu, in collaboration with a tissue paper brand, incorporated the product into the latest Korean dance craze, creating a sense of closeness and resonance for viewers. This resulted in 362,000 views. In addition to tapping into current trends, Xiao Wu also integrated the product’s features into the caption, explaining that the brand’s tissue paper is strong and thick, capable of creating beautiful folds, yet it also has a soft surface that feels as delicate as a flower. This seamless integration of products and current trends deepened the audience’s impression of the product.
How Should Brands Use Kol Radar to Assess and Measure the Effectiveness of Influencers’ Reels?
Is the engagement rate of influencers’ Reels higher than regular posts? Easily find out with the engagement analysis dashboard!
From the above chart, you can observe the performance data of a particular influencer’s content on Instagram over the past six months. The first column represents the average performance data for the overall Instagram content, while the second column represents the average performance data for Reels. From the chart, it is evident that this influencer’s Reels content performs better on average than their regular posts, indicating that this influencer may be a viable candidate for brand collaborations involving short video commercial content.
Monitor Reels view counts and easily identify the posts with the highest traffic!
Through KOL Radar’s analytics dashboard, users can view the influencers’ Reels’ view rates and average views. Additionally, the bar chart below also illustrates the changes in the effectiveness of the influencers’ Reels content over time. If platform users want to understand why the Reels on April 10th achieved a breakthrough in performance, they can click on the blue bar for “10 Apr” in the bar chart to view the Reels content around that time that garnered high views.
Where Can You Store the Selected Influencer Candidates? KOL Radar offers a feature called the “Influencer Collection,” which allows brands to store influencer candidates in different collections based on various campaign schedules. Simply click on “Add Collection” and give it a name to create a new collection.
Platform users can also export the influencers from their collections as an Excel file, and they can select which data to include in the export. The options include social platforms, data timeframe, basic information, social metrics, and more, making it convenient for brands to conduct further discussions and filtering.
Interested in unlocking influencer marketing strategies?
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