Mastering Top Instagram Business Accounts: Start Here for Your Go-to Guide for Setup and Key Features!

According to official Instagram statistics, 90 percent of Instagram users follow business accounts. This emphasises Instagram’s immense potential for sales and promotion, highlighting the necessity for brands to establish Instagram business accounts. However, what is the difference between a regular Instagram account and a business account? How can brands create Instagram business accounts, and what features can help them achieve better sales performance? In this article, KOL Radar will provide answers to these questions!

Know the difference: Instagram business account vs Instagram regular account

According to Instagram’s official explanation, a business account provides exclusive features and account settings that benefit businesses. Through a business account, companies can expand their reach, establish connections with customers, and drive increased sales performance, all within the Instagram platform. Let’s say a brand plans to market its products on Instagram. The company can easily switch its account from a regular account to a business account through the settings page on Instagram, laying the foundation to achieve better promotional results.

What are the benefits of having an Instagram business account?

1. Algorithmic Promotion
   • Compared to regular accounts, business accounts enjoy greater traffic. Instagram not only provides more exposure to business accounts but also drives recommendations according to the chosen category of brands or creators, helping these accounts reach their target audience with accuracy.
2. Account Insights
   • The “Insights Report” is a highly essential feature of an Instagram business account. The report offers various statistical data to assist brands in gaining in-depth insights into overall trends and reactions to content by followers. It also helps brands to assess the effectiveness of various posts, enabling better optimisation of their content.
3. Exclusive Features
   • In addition to the Insights Report feature, Instagram business accounts also offer exclusive functionalities such as advertising, Instagram Shops, and contact options that regular accounts don’t have. These features are important tools to help brands manage their accounts better and boost their promotional impact, leading to more conversion opportunities.

How to create an Instagram business account?

1. Click on the “☰” icon at the top right corner of your Instagram profile page to open the menu, then select “Settings”.
2. Go to the “Account” section, scroll down to the bottom, and click on the blue text that says “Switch to Professional Account”.
3. Click “Continue” and choose a category that best fits your product or service.
   • Quick reminder: Don’t forget to turn on “Display on Business Profile” to make it easier for future visitors to your account to quickly learn about your brand’s products or services!
4. Set it as a “Business” account.
   • Once brands set their accounts as a professional account, it automatically becomes a public account. If a brand intends to use a business account for promotions or sales campaigns, it’s crucial to set the account type to “Business” rather than “Creator” to unlock Instagram’s full suite of business features.

Summary of Key Features in an Instagram Business Account

1. Profile-specific Features

Instagram business accounts offer a thorough profile setup that enables followers to understand the brand and also helps direct followers to various sales channels. Brands simply need to click ‘Edit Profile’ on their profile page and navigate to the ‘Public Business Information’ section to set account categories, contact information, and other details.

After the brand’s setup is clearly displayed on the profile, Instagram users visiting the account can quickly grasp the products and services offered by the brand, access contact information, and directly connect with the brand through Call-to-Action button

2. Insights Report

Brands can access the “Insights Report” by clicking the “Professional Dashboard” button on the Instagram business account’s profile page. The Insights Report is divided into two main sections. The first section is the “Overview,” which provides an overview of the overall community and follower demographics. The second section is”’Your Content,” which allows brands to see the performance data for posts, Stories, Reels, videos, live broadcasts, and advertisements separately.

Read More: Instagram Insights Unveiled: Your Comprehensive Guide to Enhanced Account Performance

3. Post Promotion (Ad Campaign) Functionality

After creating an Instagram business account, brands will notice a “Boost Post” button below each posted content. Brands can use this option to promote posts that perform well or are suitable for advertising. Advertising increases the visibility and promotional effectiveness of these posts, thus expanding their reach.

After clicking the “Boost Post” button, the system will take you through a series of setup pages. Here’s where you select your ad’s marketing objectives, choose the target audience, set budgets, and finally, review. The setup interface is super user-friendly, allowing brands to quickly and easily configure their ad campaigns.

4. Instagram Shop

Instagram Shop is another special feature of Instagram business accounts. The shop effectively helps brands showcase their products on the platform and direct consumers to the checkout process. Prior to setting up the shop, brands must link their Instagram business account with their Facebook fan page. They can begin building the shop by going to “Settings” on the Instagram main page and selecting “Business”.

5. Direct Message Management

After enabling an Instagram business account, brands will start to receive messages from various sources which may lead to difficulty in managing them all. To address this, Instagram provides a “Categorised Message Management’” feature for business account users, dividing the message section into four categories: ‘All,’ ‘Primary,’ ‘General,’ and ‘Requests.’ For instance, the ‘Primary’ tab is for storing messages that the brand needs to prioritise, while the ‘General’ tab is for less urgent messages. Through these categories, brands can efficiently manage their messages and prevent oversights.

Conclusion

We hope this article has provided brands with a deeper understanding of Instagram business accounts. As you can see, setting up an Instagram business account is pretty straightforward and it offers numerous exclusive features and attractive benefits. These can effectively assist brands in optimising their business strategies, strengthening connections with followers, and achieving more outstanding sales and marketing achievements!

Interested in learning more about influencer marketing strategies?

Contact KOL Radar for an obligation-free consultation: https://www.kolradar.com/en/

Read More: Mastering Instagram Followers Growth: Insights and Tips by KOL Radar

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